Ribs & Burgers is a premium quick-service restaurant brand, specialising in mouth-watering ribs, succulent steaks and burgers. They have layouts in 16 different locations around Australia, and several more in the UK and South Africa.
The brief
THE GOALS
- Drive brand awareness
- Increase sales in all 16 Australian locations
THE APPROACH
- Develop a local SEO strategy in collaboration with the Ribs & Burgers team, designed to achieve their goals of brand awareness and increased sales
- Conduct a content audit of their local restaurant listings, and find geographically relevant keywords to optimise these pages
- List the brand on all reputable local online restaurant directories in Australia
- Link all branded location pages within Google analytics to track traffic and activity
- Manage and optimize the campaign over the course of a 10-month period
THE RESULTS
- customers picked up orders from in stores – 1,188
- users subscribed to the newsletter – 1,414
- people contacted the business – 30,100
- orders placed from local online directories such as Yelp, True local, Hotfrog and Start local – 3,527
- increase in unique website visitors – 28%
- people requested driving directions to Ribs & Burgers venues across all Australian locations – 105,944
Google rankings before and after this campaign
On top of an impressive number of contact form enquiries, our targeted keyword research and local SEO optimization helped Ribs & Burgers significantly improve their Google search rankings for a number of very important search phrases.
Project Description
Design
Our main objective at Ribs & Burgers was to enhance our organic search visibility and Zeawis truly delivered great results. They worked diligently on our campaigns and strategically optimized our web listings, which ultimately increased our user engagement. They took the time to understand our objectives and put dynamic strategies in place, which became fruitful for the brand. Above all Zeawis kept us up-to-date with everything that was happening throughout the entire process. There is no doubt that Zeawis is a leading agency for SEO, and I truly recommend them.
Creativity reimagined
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