Our client is a top reception location for weddings, cultural events, business events, parties, and much more, and is based in Parc Lafayette, Louisiana. The client has three party locations available, two of which are ideal for small gatherings and one of which is a huge ballroom with space for up to 600 guests. Their success stories are revealed by the positive client feedback after they successfully staged a number of wedding ceremonies and business gatherings. However, they focused mostly on increasing organic visitors to their website in order to improve their ranking in the search results. Additionally, they wanted to improve their site’s SEO in order to increase page views and decrease bounce rates.
The brief
The Challenge
- The client is looking to enhance their online brand presence
- Needed optimized solutions to increase the online traffic
- In search of better content and keyword-related strategies
- They wanted to improve the customer engagements and client acquisition
The Solution
1. Optimizing On-Page SEO
Once our digital marketing team analyzed the issues and requirements of the client, they focused on the site structure to optimize the on-page content to rank higher. Our SEO experts also focused on other areas, such as internal linking, keyword analysis, meta description, etc., to boost the organic traffic. Consequently, the client witnessed the improvements in the rankings and traffic within a week.
Once our digital marketing team analyzed the issues and requirements of the client, they focused on the site structure to optimize the on-page content to rank higher. Our SEO experts also focused on other areas, such as internal linking, keyword analysis, meta description, etc., to boost the organic traffic. Consequently, the client witnessed the improvements in the rankings and traffic within a week.
2. Focusing on Guest Blogging and Content Strategies
Guest Blogging is still a relevant way to enhance blog traffic to your website, and that’s what we followed too for our client. Our proficient content marketing team managed to secure guest posts on a few reputable and popular sites that drove genuine traffic to our client’s website and improved their brand presence into the bargain. Furthermore, our content team also updated the content strategies and created new and relevant posts.
Guest Blogging is still a relevant way to enhance blog traffic to your website, and that’s what we followed too for our client. Our proficient content marketing team managed to secure guest posts on a few reputable and popular sites that drove genuine traffic to our client’s website and improved their brand presence into the bargain. Furthermore, our content team also updated the content strategies and created new and relevant posts.
3. Making Site More Responsive
Our technical team observed that the client’s website is okay for desktops but not responsive or other devices, such as smartphones and tablets. Therefore, our technical and design teams made some necessary changes to the site structure and worked on the interface to ensure it was accessible on all devices.
Our technical team observed that the client’s website is okay for desktops but not responsive or other devices, such as smartphones and tablets. Therefore, our technical and design teams made some necessary changes to the site structure and worked on the interface to ensure it was accessible on all devices.
- On-Page SEO Optimization
- Focus on Guest Blogging and Content Relevancy
- Making Website Responsive and Accessible for Multiple Devices
The Results
With a detailed marketing plan, SEO analysis, and optimized digital solutions, our client witnessed a rise in organic traffic and page rankings. Here are the precise results that show the impact we have created on their business growth:
Organic Traffic:
- Sessions increased by 26.70%.
- Users increased by 24.87%.
- Pageviews increased by 26.51%.
Project Description
Design
Competing online with established brands is always challenging, especially when you are new to the industry and have no prior experience in digital marketing, SMM, or SEO. However, we are lucky that we got Zeawis as our digital partner, who made sure to provide us with the best solutions needed to boost our online traffic. With their assistance, we not only get more organic leads, but our client base has become broader and stronger since then. Their experience in the digital field is easily explainable by the accurate and data-driven analytics that helped us get lucrative results. We are looking forward to working withZeawis again in the future.
Creativity reimagined
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